Having spent formative years in the music business, the power of sound and images has always been clear to me. The availability of low-cost digital production tools has let to an explosion of audio and visual content.

It’s surprising how many times potential clients tell us that they want a CD, a DVD a YouTube channel or even “a viral video”!

Of course, what they really need is clarity about their communication need, a thought-through solution implemented effectively, with imagination, flair and credibility so that it complements other aspects of their situation and delivers the required solution. … oh, and on a CD, DVD, streaming media, downloadable files, on Vimeo or YouTube. You never know, it might even become viral!

However, we might well talk about using the web or a podcast …

On-line learning took another step forward in usability and immediacy in 2005 with the first podcast developed specifically for a UK government programme. Keycast was devised, produced and edited by Integral for the Key Skills Support Programme.

Some 1500 subscribing training provider staff were able to stay bang up-to-date without interrupting their work for external courses and meetings.

Actually, my involvement with the music business hasn’t ever really gone away.

Today I produce and present Suffolk ‘n’ Cool, my weekly independent music podcast. The show has been running weekly since 2006, presenting new independent music to a world-wide audience.

During the two years when Adnams of Southwold (very hip award winning Suffolk brewery) sponsored the show I got to interview some fascinating people about their role at Adnams nd their taste in music. Two favourites are Tyler Torrance, Head Chef at The Crown Hotel and Jonathan Adnams, Chairman. You can listen to the feature on their pages.

I also present content for other producers in the UK, Europe and the USA. We have a world-wide variety of “voice talent” upon which we can draw.