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Your effective blog

It’s in the numbers

Some stats from recent research* by HubSpot:

  • Companies that blog have 55% more website visitors.
  • B2C (business to consumer) companies that blog get 88% more leads/month than those who don’t.
  • B2B (business to business) companies that blog get 67% more leads/month than those who don’t.
  • 71% of customers say blogs affect their purchasing decisions

How can a blog work for you?

Business blogging helps you in respect to search engine optimisation (seo). In other words, business blogging helps you rank in search engines and get found when people search for industry-specific products or services. Thus the blog enables you to attract organic traffic and familiarize people with your business.

Your blog is an asset that introduces you as a credible thought leader, raising your profile and establishing you as a trusted source. If you have some industry specific information to share, a blog will help you stay top of mind for many in your community.

A blog gives you a platform for calls-to-action in order to generate leads. Engage readers further with your website and your content. Calls-to-action introduce your prospects into the buying process.

* Source: www.hubspot.com

We can help you build, optimise, promote and check the effectiveness of your blog that engages customers’ attention, establishes your credibility and, most importantly, builds trust.

Blog and website in one

Next time you refresh your website, why not bring blog and website together into one location. This site has done just that, you’ll see our blog as a tab in the top menu.

We can help you move or set up your blog using WordPress, a perfect (and FREE) blog platform and now also a highly credible option for your site.

What to blog about

Your blog is a perfect was of connecting with your existing customers and potential leads. Use your blog to engage with your readers about:

  • new products,
  • ways that customers are using your products or services,
  • news in your industry,
  • passing on useful information
  • offering advice or
  • providing a bit of light relief from time to time,

Whatever the subject, you’ll be building a deeper relationship of trust with the people that matter to you; especially when you are inviting comment on your blog posts and so striking up a conversation.

By carefully balancing the different types of post you’ll soon be engaging people easily and naturally. We can support and advise you on the best balance for your situation. If you like, we can totally take care of maintaining and posting content to your blog.

A blog can integrate particularly powerfully with a related podcast we can help with that too!

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